Fashion For Food

In order to generate donations for “Children for a Better World”,  and provide disadvantaged children with hot meals, we launched a social event. It is entitled “Fashion for Food”. The simple but compelling idea behind it: high-quality clothing is donated and then sold as part of a benefit event. A campaign attracted the necessary attention in advance. A special communication impulse was uniquely effective. Promotions in which shopping bags were distributed in which you could hand in your clothing donation. The bags in the look of fashion labels built a bridge in the wording on the topic of “Fashion for Food”.