iCare

“Children for a better World” e.V. supports socially disadvantaged children all over Germany. Every 6th child in Germany grows up in poverty. Also every 6th child in Germany has an “Apple-Product” on their Christmas list. We developed an awareness campaign and a mailing was send out before Christmas to raise money for the organisation. The packaging, a white box, picks up on Apple‘s design. The name iCare is also based on this. Inside the box is a green apple with the explanation that every 6th child in Germany wants an “Apple” for Christmas, and the request to donate apples (that correspond to a sum of money) via QR code.